100% RESEARCH
Developing Eureka
Eureka garments are developed and refined season by season in response to both customer feedback and an intensive research and development process:
- We study children at play in different environments, for example, understanding key pressure points such as the knee surface area, and apply what we learn to our designs
- We research literature on kids' physical and emotional development
- We conduct qualitative market research, independent consumer research and consumer trial panels
- We conduct rigorous testing of fabrics: shrinkage rates, pilling, colour fading, pressure point wear, spirality and wear & tear.